I'm Shoshana Ritzler, a creative and marketing executive with 13+ years of experience building engaging campaigns and content. My passion lies in bringing brands to life through compelling visuals and strategic, authentic storytelling. My expertise includes:
Market Research: Understanding the market, target audience, and competitive landscape.
Brand Management: Developing and maintaining a strong brand identity that aligns with the company's mission.
Campaign Development: Creating and executing marketing campaigns across various channels like digital, social media, events, and traditional advertising.
Content Creation: Spearheading the creation of captivating content –photos, videos, graphics, live streams, and engaging written copy – that scales across all digital platforms, from social media channels, digital ad creative, email content, web assets, direct mail, Print and Store Window visuals, and Direct Mail-ensuring visual brilliance, fostering community and engagement across all marketing touch points.
Performance Analysis: Tracking marketing metrics, ROI, and identifying areas for optimization.
Team Leadership: Managing and mentoring the marketing team, fostering innovation and collaboration.